Digital Product Identities
In 2019, we began rolling out Digital Product Identities (IDs) for all of our products, starting with the Polo brand, as a way to power product authentication, further digitize our supply chain operations and deliver an enhanced consumer experience. By scanning the Digital Product ID on the product label with a smartphone, consumers can confirm whether their purchase is authentically Ralph Lauren, learn about the product detail and receive styling tips and recommendations. Across our supply chain, the use of Digital Product IDs has also helped us gain unprecedented
Digital Product Identities
In 2019, we began rolling out Digital Product Identities (IDs) for all of our products, starting with the Polo brand, as a way to power product authentication, further digitize our supply chain operations and deliver an enhanced consumer experience. By scanning the Digital Product ID on the product label with a smartphone, consumers can confirm whether their purchase is authentically Ralph Lauren, learn about the product detail and receive styling tips and recommendations. Across our supply chain, the use of Digital Product IDs has also helped us gain unprecedented
Digital Product Identities
In 2019, we began rolling out Digital Product Identities (IDs) for all of our products, starting with the Polo brand, as a way to power product authentication, further digitize our supply chain operations and deliver an enhanced consumer experience. By scanning the Digital Product ID on the product label with a smartphone, consumers can confirm whether their purchase is authentically Ralph Lauren, learn about the product detail and receive styling tips and recommendations. Across our supply chain, the use of Digital Product IDs has also helped us gain unprecedented
Digital Product Identities
In 2019, we began rolling out Digital Product Identities (IDs) for all of our products, starting with the Polo brand, as a way to power product authentication, further digitize our supply chain operations and deliver an enhanced consumer experience. By scanning the Digital Product ID on the product label with a smartphone, consumers can confirm whether their purchase is authentically Ralph Lauren, learn about the product detail and receive styling tips and recommendations. Across our supply chain, the use of Digital Product IDs has also helped us gain unprecedented
